Every day, nearly every action sports brand gets approached by riders requesting sponsorship. This article is meant to point riders in the right direction. For most riders, the term sponsorship means that you get free gear to ride and represent a brand, but there is much more to it than that. At Jibs, we shy away from sponsorship and instead we have a team. Teams work together to support their brand.
To help grow our team, we start Jibs Crew. It is a paid membership that offers an introduction to our team. People with all levels of experience in riding and supporting brands can join, and are given an opportunity to show us what they’ve got. Since launching the program over a year ago, we have grown our Flow, Am, and Pro teams to 18 riders! Most of these riders were discovered by joining Jibs Crew. I bet you’re wondering how these riders were able to climb the ranks. We’ll tell you how…
- Positivity is the number one thing that we cannot stress enough. We are looking for riders with a good attitude and outlook. When you’re out at the skatepark or your favourite spots respect other riders, be friendly, and help other riders with their progression.
- Progression is incredibly important for action sports athletes. The best riders are always pushing themselves and learning new tricks and skills. It doesn’t matter if you just landed your first tailwhip, or if you just stomped a double-flair, you have to always keep pushing forward. It’s not about what your best trick is - it’s about what your next trick is.
- Riders must be active in the action sports community. This means you should compete in contests, travel and ride different parks/spots, and make friends along the way. This also helps you build a fanbase, and develop your skills as you learn how to ride a variety of terrain.
- Building an audience is necessary in action sports. Having a larger and engaged audience helps attract brands. To build your own audience, social media like Instagram and YouTube is the best place to get started. Post photos and videos regularly, and promote your accounts when you’re out riding. Use hashtags to attract more followers, and constantly encourage people to like, comment, follow and subscribe.
- Represent! Brands build teams to promote themselves. If you’re a part of Jibs Crew, and you want to find a spot on Flow, Am or Pro, wear your Jibs apparel when you’re out riding, rock some stickers on your helmet, bike, scooter, or skateboard, and tell your friends about our events and promotions! You get what you give, and riders who promote the most are rewarded.
We hope these tips help you on your journey. Remember to not get discouraged if you don’t get noticed right away. Just keep riding and having fun. If you’re still reading, we have some bonus tips below:
- Pay attention to your language, and the music you use on social media. Most brands want to appeal to a wide range of riders, so it’s best to keep it family friendly. Jibs does not post videos with explicit content.
- Experiment with your filming and videos. Trying different things will help you learn what works best. Search for some tutorials on how to shoot photos and videos of action sports. If your content looks better, you will get more likes and follows.
- Cross promote with your friends and other riders you meet. Exchanging shout-outs helps you find more fans and followers.